Client: Saloon Cuts
Industry: Hair & Grooming Services
Project by: Saktrct
Published on: Hyperlocal Marketing Solutions
🧩 Project Brief:
Saloon Cuts, a trusted name in men’s grooming and salon services, wanted a complete website transformation. Their goal: modernize their digital presence, offer a seamless user experience, and grow online appointments while boosting local visibility.
🚧 Key Challenges:
Outdated design with no modern UX focus
No structured service pages or calls-to-action
No SEO foundation or local search optimization
Ineffective mobile layout leading to high bounce rates
🛠 Our Strategy & Execution:
We took a multi-stage approach to build a scalable and high-performing digital asset tailored to Saloon Cuts’ unique needs.
✅ Custom Web Design & Build
Designed a sleek, bold, and masculine layout to align with the brand’s target audience.
Crafted pages for services, pricing, contact, and gallery with a clear user flow.
Focused on high usability and fast load speeds across all devices.
✅ Mobile Optimization
Optimized the mobile experience with thumb-friendly navigation, collapsible menus, and responsive content.
Over 70% of traffic now stays longer due to enhanced mobile design.
✅ Local SEO Foundation
Optimized the site with on-page SEO, business citations, and schema for local search.
Created localized meta titles and descriptions to appear for “saloon near me” and related keywords.
✅ Lead Conversion Features
Integrated contact forms and booking links throughout the site.
Placed clear calls-to-action to prompt phone calls and walk-in visits.
✅ Brand Personality & Identity
Incorporated high-quality images and sharp typography for a professional finish.
Unified the online tone with the salon’s physical brand experience.
📊 Results That Matter:
📈 +90% increase in total site traffic over 45 days
📍 Ranked in Google’s Top 3 Local Results for key search terms
📱 2x improvement in mobile engagement and session duration
📞 Higher call volume and in-store visits reported
💬 Client Words:
“The new website gave our business a fresh, professional look. Clients often mention how easy it is to find us and book services online. Highly recommended!”
— Saloon Cuts Owner
🔗 Explore the Live Site:
Need to upgrade your salon or local business website?
We specialize in websites that not only look amazing—but also get results.
📩 Contact Hyperlocal Marketing Solutions
